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Research papers

Technological level and market evaluation

This paper tries to offer methodological help to the planning of the technological development of the instruments, tools of labour (machines),from the aspect of market research. It starts from the evaluation of the rather widespread static methods of...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Ilona Majlat
September 1, 1973
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Citation

Majlat, I. (1973a, September 01). Technological level and market evaluation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/technological-level-and-market-evaluation


Research papers

Technological level and market evaluation (German)

This paper tries to offer methodological help to the planning of the technological development of the instruments, tools of labour (machines),from the aspect of market research. It starts from the evaluation of the rather widespread static methods of...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Ilona Majlat
September 1, 1973
×

Citation

Majlat, I. (1973a, September 01). Technological level and market evaluation (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/technological-level-and-market-evaluation-german-


Research reports

Report on qualitative research on Sunsilk colour foam

The general objectives of the research were to evaluatea further two advertising executions for Sunsilk ColourFoam. The specific research objectives were:1. to establish which of the two copy approachesbest communicated the product to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 21, 1973
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Citation

, C. (1973a, August 21). Report on qualitative research on Sunsilk colour foam. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-sunsilk-colour-foam


Research reports

Report on exploratory research on Steralcon packaging

H. J. Heinz Co. Ltd. plans to launch a Steralcon rangeof gourmet products in a regional test market later inthe year. Doyle, Dane, Bernback Ltd. and Design Plushave submitted two alternative designs for the outerretail pack for these products.The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 11, 1973
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Citation

, C. (1973a, July 11). Report on exploratory research on Steralcon packaging. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-on-exploratory-research-on-steralcon-packaging


Research reports

Qualitative research on frozen onion products

This research was undertaken to evaluate the appealof a number of possible forms of frozen onions and togenerate other ideas for frozen onions which could be ofinterest to housewives. About this collection:Peter Cooper (1936-2010) was co-founder...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 23, 1973
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Citation

, C. (1973a, June 23). Qualitative research on frozen onion products. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-frozen-onion-products


Research reports

Barclaycard responses

In the Campaign Evaluation Study (Sloare Research),it was found that 32% of all those claiming to recallBarclay advertising replied "Barclaycard" and nothingelse. The purpose of this research was: 1. To isolate respondents who responded...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1973
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Citation

, C. (1973a, June 01). Barclaycard responses. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/barclaycard-responses


Research reports

Persil automatic advertising evaluation

This report gives the results of allevaluation of Persil Automatic Advertising. An earlier report  contains background attitudesto Bold and Persil Automatic, drawn from bothstudies, which are relevant to consumers' reactionsto the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 18, 1973
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Citation

, C. (1973a, May 18). Persil automatic advertising evaluation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/persil-automatic-advertising-evaluation


Research reports

Judging a good wash

The general objectives of this research were to define thebroad parameters of two key aspects of the wash process: 1. Why and when an article is washed;2. How the standards achieved are judged.About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 13, 1973
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Citation

, C. (1973a, May 13). Judging a good wash. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/judging-a-good-wash


Research reports

Nappy Liners- Product placement test on behalf of Johnson & Johnson Ltd.

Johnson & Johnson Limited have developed a newperforated nappy liner which has the (potential). advantageof allowing liquids to pass through it in one directiononly-from the baby to the nappy and not vice versa - thushelping to keep the baby dry,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 8, 1973
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Citation

, C. (1973a, May 08). Nappy Liners- Product placement test on behalf of Johnson & Johnson Ltd.. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/nappy-liners--product-placement-test-on-behalf-of-johnson-johnson-ltd-